My marketing experience has been split between being a marketing team member and as the marketing leader. I learned a lot from both experiences and look forward to combining the lessons I learned in my next role.
During my time as a marketing designer on the marketing team, I learned the power and value of collaboration and teamwork. I had the opportunity to work on a product launch campaign for a new-to-the-world product. It was a highly collaborative process with each team member contributing and helping to shape the final campaign. Over five years later, I still vividly remember the brainstorm meeting where the message for the campaign was shaped. One person tossed out an idea and the rest of the team slowly tweaked the message to shape it into the final campaign.
As the marketing director at a nonprofit organization, I have been the leader in taking the marketing plans from fly by the seat of our pants, to a year-long coordinated plan that was print-first, and in the past year to a digital-first plan. Each year I work with the Board of Directors marketing committee to review the marketing strategy and make adjustments to ensure it is in alignment with the organization’s strategic plans.