Engagement: 180 reactions | 31 comments | 41 shares | 21 page likes
Engagement: 59 reactions | 0 comments | 3 shares | 0 page likes
Engagement: 3,961 clicks
The Mamma Mia! campaign began September 10, was scheduled to run through September 23, and stopped early due to sold out performances. The campaign consisted of Facebook, Instagram, Twitter, and La Crosse Tribune digital ads promoting Mamma Mia! general ticket sales.
The ads targeted men and women and 18+, living in a 50 mile radius of La Crosse, interested in theatre, musicals, musical theatre, ABBA, Mamma Mia, and performing arts.
Highlights of the campaign include more than 4,500 clicks to the website and more than 275,000 impressions.